I recently did an experiment with Facebook Advertising promoting one of my paperback books and have come to the following conclusions:
#1. You are basically paying 50 cents per Like and it will cost you a minimum of $10 just to experiment.
#2. There is no guarantee you make any book sales.
#3. It is time consuming to setup the ad to an audience that is more likely to buy your book and then you waste more time monitoring the results.
#4. You are better off using free methods of self promotion. Takes less time and money.
#5. Complete waste of time and money.
I have been sharing the results of my experiment on Facebook, Twitter and other sites using the following graphic.
Ahem.
The book I was promoting was my Lilith Bloodstone Omnibus, an anthology of nine dark fantasy short stories featuring the titular necromancer Lilith Bloodstone.
Included in this volume are:
- The Black Rose
- Rise of the Red Moon
- The Baby & the Village
- One to be Reckoned With
- The Night of the Dead
- On Death's Door
- The Emissary of Darkness
- The Astral Plane
- Out for Blood
The paperback is currently $6.99 USD on Amazon.com. Regularly $8.99.
USA
https://www.amazon.com/dp/1081864583
CANADA
https://www.amazon.ca/Lilith-Bloodstone-Omnibus-Charles-Moffat/dp/1081864583/
UK
https://www.amazon.co.uk/dp/1081864583